ENROOT ORGANICS PBC PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Www.drinkenroot.com (the “Site”).

INFORMATION SUBJECT TO LEGAL REQUIREMENTS

All information you submit to us through this Site (by e-mail, surveys, or otherwise, as described below), including personally identifiable information may be subject to the disclosure under certain circumstances such as court order, subpoena, or other legal process in accordance with applicable law.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We refer to this automatically-collected information as “Device Information.”

NO UNNECESSARY PERSONALLY INDENTIFIABLE INFORMATION COLLECTED

We do not collect personally identifiable information (e.g., your name, address, email address, credit/debit card number, checking account number or other information which can be associated with you without additional information) when you visit this Site, unless you use our Site to make a payment or purchase or otherwise choose to provide that information to us.  The personally identifiable information collected through our Site and the personally identifiable information you otherwise choose to provide to us will be used and retained as described in the remainder of this Privacy Policy.

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Our Site uses only non-persistent temporary "cookies" and neither places any permanent information on nor retrieves it from the user's computer. 

If you want to browse this Site without any interruptions, please make sure that your browser is not set to disable placement of "cookies" on your computer.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, e-check numbers, paypal numbers, etc.), email address, and phone number.  We refer to this information as “Order Information.”

PERSONALLY IDENTIFIABLE INFORMATION COLLECTED FROM EMAILS, SURVEYS, ETC.

By sending us an email (e.g., by selecting the Contact Us option or emailing us), you are sending us personally identifiable information (i.e., your name, address, email address, or other information which can be associated with you without additional information).  We store this information in order to respond to your request or otherwise address the subject matter of your email.

From time to time, we may ask you for specific personally identifiable information, such as name and address, and other pertinent information, in the form of an inquiry, survey, feedback form, questionnaire, or other means, all with the goal of providing better service.  We will only retain the information that you provide in response to the inquiry, survey, etc.

You should know that email and other forms of electronic communication are generally not secure, and may also be subject to the disclosure requirements of applicable law.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

• Communicate with you; Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

In certain instances, you will be assigned a user name, personal identification number (PIN), password or other security code to access certain Contents, to make a purchase or payment using this Site.  You agree to maintain the confidentiality and security of such username, PIN, password or code.  If you provide the username, PIN, password or code to another person (e.g., to access information or make a payment) which is a violation of the Terms, you will be responsible for the other person's actions at this Site, including purchases made. 

Note: We will never ask you for your PIN, password or code in an unsolicited phone call or email.  When you are finished with those applications that are PIN, password or security code-protected, you should exit the page by signing out of the Site.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• http://networkadvertising.org/choices
• GOOGLE - https://www.google.com/settings/ads/anonymous   
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

We use Facebook Custom Audience to deliver advertisements to website visitors on Facebook based on email addresses we have collected.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

The Site is not intended for individuals under the age of 13.

CHANGES

We may add to, delete, or change the terms of this Privacy Policy from time to time.  This document will be updated to reflect such changes.  By using our Site, you consent to this Privacy Policy, as it is changed from time to time.

ETHICAL MARKETING AND ADVERTISING POLICY

Source: JB Media Group

HONESTY IN MARKETING

As ethical marketers, we commit to absolute honesty in our marketing for our own campaigns and for customers and partner driven projects.

We pledge to:

• Never use dishonest marketing tactics for our own or client marketing campaigns, including:
• Never “cherry pick” specific data points to use in marketing and communications that are not representative of a client’s overall impact.
• Not withhold negative information or data from the public solely to protect a brand’s image.
• Only use words that are realistic descriptors of the products, services, or impact we are promoting.

Ongoing Project-Based Reflections

It is easy to claim that our efforts are honest, however it takes discipline, rigor, and at times internal conflict to ensure honesty in marketing. We ask ourselves the following questions during campaign strategy and execution:

• Are we clearly communicating our product or service’s value without exaggerating or misleading our key audiences?
• Are we using language that honestly communicates the features and benefits of our products and services?
• Are we accurately quoting our customers, partners, and team when we share reviews or testimonials?
• Is our use of data and examples honest and accurate when promoting our features, benefits, or the impact of our products and services?
• Is there internal pressure to communicate dishonest information within your marketing and communications coming from team members or the leadership of your company or organization? If so we will push back or disengage from the project.

REJECTING IMPACT WASHING

Impact washing is similar to greenwashing and happens when a business exaggerates their positive impact to gain a marketing advantage or uses “feel good” marketing to cover up or distract from negative outcomes that their core business model is having in other areas–socially or environmentally.

Impact washing is a broad topic that includes:

• Exaggerating impact by inflating numbers, cherry-picking data, or focusing on stories that aren’t representative of overall outcomes;
• Communicating false promises or making unrealistic claims about expected results;
• Sharing stories or creating impact initiatives that aren’t rooted in an authentic mission or intention for good–but purely for the marketing benefits;
• Using a social impact initiative to distract from negative social or environmental problems caused by their core processes, products, or services.

We pledge that our campaigns:

• Are fully honest and transparent about the social and environmental impacts of a client’s work.
• Review marketing and communications strategies and tactics to ensure that they are not engaging in impact-washing.

CULTURAL SENSITIVITY

Many marketing campaigns and messages have the potential to be insensitive. It takes a combination of self awareness and inclusion of others in the creative process to avoid marketing campaigns that are insensitive.

AVOIDING THE SAVIOR COMPLEX

Sometimes well-intentioned people target a perceived need for support without including and empowering the affected community. They may use their access to resources to provide a solution solely from their external position of privilege. This approach can be characterized as a savior complex and resulting communications, solutions, and power dynamics are often problematic and reinforce systems of oppression.

DIGNITY VS. FOCUSING ON THE PROBLEM

As marketers we choose how to represent people. Typically people who have barriers in their lives are in the best position to remove those barriers. The process of dignification, deep understanding, and empowerment are the first steps toward solving key social issues. It is also important to recognize and understand the social end economic systems that lead to the issue in the first place. Any complex issue likely has multiple causes and multiple potential solutions and it’s important as marketers for organizations that are trying to address any social or environmental issue that we humble ourselves and commit to exploring various perspectives and options for how to build campaigns aimed at promoting products or services as solutions to long standing issues.

Using images of people in need, especially stereotypical images, to elicit an emotional response and drive engagement and/or donations from the audience is problematic. This approach all too often misrepresents or oversimplifies issues while dishonoring real people and communities that are in need of support. While it may be tempting to take this approach, it can easily lead to insensitive campaigns and messages that may disempower the communities that we are striving to empower.

We pledge to:

• Take steps to avoid any exploitation, appropriation, or stereotyping of underrepresented or historically oppressed people or groups within marketing content.
• Seek out feedback on the appropriateness and sensitivity of marketing content. This looks different for different projects, but often involves working with the client to seek stakeholder input, and engaging the target audience via surveys, focus groups, or interviews.
• Ongoing internal training to increase awareness of cultural sensitivity and inclusiveness.

PERMISSION BASED MARKETING

“Permission based marketing is anticipated, personal, and relevant.” – Seth Godin

The term permission marketing was originated by marketing thought leader Seth Godin in his 1999 book by the same name to describe marketing where the recipient of the marketing messages provides permission to send them marketing materials. Another way to describe this is that they have opted in to receiving marketing messages.

We pledge to focus our email marketing on:

• Creating value within any free content (including videos, blogs, online resources, online classes, social media posts, etc.),
• Being GDPR compliant
• Maintaining the trust of email lists by continuing to offer value and restricting messaging to content related to what the original opt-in intent.

ETHICAL DIGITAL ADVERTISING

All advertising content lands somewhere on the honesty spectrum– from manipulative and dishonest to accurate, ethical and honest. JB Media is committed to ensuring the accuracy and ethics of the content we promote through digital advertising.

Aside from considering the accuracy and honesty of the content, we must also consider the ethics of the targeting approach. Digital advertising brings its own unique set of ethical issues related to data privacy. Facebook, Google, and many other digital media companies have developed sophisticated tracking technologies in order to understand, profile, track, and target users online so that their paying advertisers can reach their exact target audience via their digital advertising products and services. This kind of granular targeting often comes at the cost of individual users’ privacy. As consumer attitudes and technologies change, the ethical considerations that surround digital advertising are rapidly evolving. It is highly likely that the line of what is both legal and ethically acceptable will shift many times over the short and long term.

Our Approach to Ethical Advertising Includes the following considerations:

• False advertising: This one speaks for itself. If an advertisement makes untrue claims about a product or services or clearly misrepresents what is being offered then it is false advertising which is clearly an unethical marketing tactic.
• Issues with Advertorial Advertising: It is important that an online user can tell what is paid advertising vs what is editorial content. Advertorial content is content that looks like unbiased editorial/earned media but is actually paid advertising. This type of content can take place on written articles, social media posts, written reviews, or videos. Influencer marketing often relies on the process of well connected social influencers promoting products or services to their audiences, often through content that would be considered advertorial if the influencer is not transparent that the content is a paid promotion. While advertorial content may be seen by some as an ethical grey area, it is increasingly becoming clear that misleading users into believing that a brand mention is based on editorial merit alone, when in fact the placement was paid for by the brand is an unethical marketing tactic by both the publisher and brand buying the paid content.
• Pop ups, pop unders and modal windows – There are a wide variety of types of pop-up style promotions that websites can deploy. Pop ups or pop unders (that create new tabs or windows behind the main browser window, are now widely considered unethical marketing tactics. They often offer misleading statistics about how many people actually see their content and few users actually engage with this type of content. The modal window is a term for using similar techniques within your own website where the pop up is part of your own web page. Modal windows are often used for contact forms, email signups and other strategies. When properly implemented modal windows can be helpful for the user and very effective for marketing, however when overused they can become annoying and can degrade the user’s experience of your website.  Here are a few best practices for modal window use:

WHITE HAT SEARCH ENGINE OPTIMIZATION

Search engines use algorithms to determine what content to show at the top. Anywhere where computers are making decisions that will affect business outcomes opens up the opportunity for hacking and manipulation. In the world of SEO and content marketing, any tactics that are considered manipulative or unethical are typically referred to as “black hat” tactics. On the opposite end of this spectrum, you’ll find ethical or “white hat” SEO tactics based on providing valuable and useful content that aligns with what users and search algorithms are looking for.

We Practice and Encourage the Following Best Practices for White Hat SEO and Content Marketing:

• Link building: Create valuable content that people will want to link to
• Using PR and aligned partnerships to build links
• Proper use of redirects to help users find the right content
• Creating helpful, well branded 404 pages with useful navigation
• Put the user first, focus on value, create content that aligns with our mission

Black Hat SEO: Tactics that We Avoid and Discourage

• Purchasing links – Paying for links from other websites. Links should be built organically out of merit and from real relationships and partnerships.
• Automated link building – Using software or online bots to build links.
• Hidden content and links – Intentionally hiding content or links so that only the search engines can see them.
• Automated, stolen or plagiarised content generation – Using content scraping  technology, AI content development, or direct content theft to generate high volumes of content to build your site’s size and perceived authority.
• Keywords stuffing, over optimization – There is a fine line between manually optimizing content for SEO best practices (white hat onpage optimization) and over optimization which can also be called keyword stuffing. It takes experience and a deep understanding of the latest algorithms to learn where this line is. As the algorithm changes, the line may shift over time.
• Misdirection – Unethical redirects: Cloaking and doorway pages. There are a variety of shady redirection schemes used in black hat SEO. These typically involve redirecting people away from long form content into pages that are more focused on conversions/sales, affiliate marketing, or paid advertising. In these cases the content that appealed to the search engine algorithm which resulted in the high organic ranking is not what the user sees after they click the link.

CONTINUOUS IMPROVEMENT

We expect for ethical marketing practices to continue to evolve along with the technologies marketers use to discover, reach, and engage audiences. The line that separates ethical from unethical marketing practices can shift rapidly as major online platforms such as Google, Facebook, and other search and social applications roll out updates and new options for data-driven targeting. We will continue to monitor the state of the field across different marketing channels and tactics and update our practices accordingly.

CONTACT US

For more information about our practices and policies, if you have questions, or if you would like to make a complaint, please contact us directly through our website inquiries form, via e-mail at inquiries@drinkenroot.com, or by mail using the details provided below:

149 S Reeves Drive, Unit C Los Angeles, CA, 90212, United States